- 321 pages
- Format Kindle
↯ Read Format Kindle [ Strategy from the Outside In: Profiting from Customer Value eBook: George S. Day, Christine Moorman: Amazon.fr: Amazon Media EU S.à r.l. ] ⇧ Kindle Author George S Day ∛ Make customer value a C Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long standing leaders in their respective industries, many companies have actually gained market share, grown revenues and profits, and created value for customers These are not flash in the pan companiesworld beaters one year and stragglers the next They are companies like Johnson Johnson, Procter Gamble, Fidelity, Cisco, Philips, Walmart, and . The success of these organizations isnt the result of a brilliant strategy for bad times its the outcome of a highly effective long term strategy that manages the company from the outside in. In Strategy from the Outside In, George S Day and Christine Moorman explain that the key to such lasting and highly profitable success is the ability to compete on and profit from customer value It means operating from the outside in It means always building strategy on market insight, and ensuring that every part of the company puts customer value first. Applying years of research, Day and Moorman illustrate that an outside in view requires constant vigilance and focus on four customer value imperatives Be a customer value leader Innovate new value for customers Capitalize on the customer as an asset Capitalize on the brand as an asset Day and Moorman take you from theory to practice, with an emphasis on real world stories, practical models, and useable metrics so that you can profit from customer value From the outside in.George S Day is the Geoffrey T Boisi Professor and codirector of the Mack Center for Technological Innovation at The Wharton School, University of Pennsylvania Chairman of the board for the American Marketing Association, he is a former executive director of the Marketing Science Institute and has served as a consultant to GE, IBM, Metropolitan Life, Marriott, and other corporations His books include Peripheral Vision, Wharton on Managing Emerging Technologies, and The Market Driven Organization Day lives in Bryn Mawr, PA.Christine Moorman is the T Austin Finch, Sr Professor and founder and director of The CMO Survey www.cmosurvey.org at The Fuqua School of Business, Duke University Former member of the board of directors of the American Marketing Association and trustee for the Marketing Science Institute, she coedited the book Assessing Marketing Strategy Performance, authored than 60 journal articles, reports, and conference proceedings, and speaks at universities and companies around the world Moorman lives in Chapel Hill, NC. 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Day, Christine Moorman: Amazon.fr: Amazon Media EU S.à r.l.